Wine Prices Cut To The Bone By Emerging Markets!
PICTURED ABOVE: MARCO REILLY , A TYPICAL CONSUMER IN THIS NEW MARKET
Concerns are growing within the wine industry regarding the emergence of new markets and the resultant inflationary impact on wine prices.
The WoW girls having observed this trend in their own shops decided to consult with their Chief Wine Economist Professor Deveney who stated."There was a time when this market segment did not have the discretionary income to allow them to buy wine however they have assumed much greater Socio-Economic importance and many of them now have their own house, the latest in designer clothing and regularly get their hair done not to mention manicures and pedicures. It is hard to comprehend the poverty gap in this market.You have the privileged classes mentioned above and yet many others still sleep rough or at best in a outbuilding or shelter.”
At the top end of the market these new consumers tend to favour very plump meaty reds preferably with gamey flavours and with good bite and power so it is these wines that fetch the highest prices.They like a well aged style and frequently like to bury away a few bottles and go back to them when they are fully mature.
In terms of service requirements they can be a bit clumsy,quite demanding, are used to getting their own way but appear to be extremely loyal almost to the point of habit in their buying patterns.
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